Stanley Black & Decker, Inc. announced today that Fort International has signed a licensing agreement for the use of the internationally recognized STANLEY® brand. The licensing agreement will allow Fort International to manufacture and sell STANLEY® branded glues, epoxies, cements, premium duct and repair tapes.
The STANLEY® brand has been a recognized leader in the hardware industry for more than 170 years. They have been delivering premium products to consumers all over the world so people can use the best quality to get their work projects completed. “We are thrilled to be the licensing partner for STANLEY® branded products”, says Fort International Chief Executive Officer, Michael Plotnick. “We have selected the leading brand in the industry and look forward to working together with the entire team at Stanley Black & Decker, Inc. Our product development teams are already working on the STANLEY® products we will be creating and we envision many great opportunities for our licensing categories in the North American market.”
“We are thrilled about our new partnership with Fort International, as they are experts within their categories for over 35+ years and share the same passion for the hardware industry. We believe that with Fort’s strong sales force and strong track record of success in North America that this will be a successful program” says STANLEY® Director of Global Licensing, Dean Grande. Grande continued to say that “Fort International’s strong retail and commercial partnerships will allow the STANLEY® branded glues, adhesives and tape products to reach all areas of the marketplace. With Fort’s management team, company resources and experienced sales force, we are confident that they will be successful in launching these new and exciting STANLEY® products to consumers across the country.”
Steven Prussin, President and Founder of Fort International said, “There is a demand in the market for quality glues, adhesives and tape products with a brand name that people know and trust. We believe this is a perfect collaboration between our two companies. I am confident that this will be a very effective program.” STANLEY® products will begin shipping from Fort International in 2017.
About Fort International
Founded in 1980, Fort International is a Canadian owned and operated Montreal, Quebec, North American based supplier of brand name and private label products. Fort International manufactures, imports, exports, distributes domestically, markets and builds strong brands which are distributed to the retail, wholesale and industrial segments of the North American and overseas markets. Fort International provides many different product categories from three exciting and unique divisions within the company; Via-Chem, Absorbtex and APCO divisions. Each specializes in providing the highest quality products at the most competitive pricing. For more information, visit www.fort-international.com
STANLEY®, a brand of Stanley Black & Decker, Inc. is a diversified manufacturer of innovative tools and engineered solutions for professional, industrial, woodworking, construction, automotive repair, organizational, and do-it-yourself use. Since 1843, STANLEY® has consistently provided solutions that make life easier with reliable hand tools. Headquartered in New Britain, CT, STANLEY® produces a large variety of hand tools including tape rules, knives, blades, hand saws, screwdrivers, plastic storage, and accessories. The STANLEY® brand can be found internationally and has helped build America with a breadth of quality hand tools people can trust for over 170 years. For more information visit www.STANLEY®tools.com or follow STANLEY® on Facebook and Twitter.