Fort International Appoints New CEO

MONTREAL – Consumer goods manufacturer, importer, marketer and distributor, Fort International, this week announced the appointment of Michael Plotnick as the company’s Chief Executive Officer; a formality to accompany Plotnick’s fifty per cent ownership of the corporation.

Plotnick is an experienced executive of consumer goods throughout North America and has worked in banking but was most recently CEO of HRS Global before selling his interest in the company. He holds a bachelor’s degree in economics and an MBA in international management and international trade.

“We are extremely excited to have Michael lead Fort International into the future,” said Fort International President and Founder Steven Prussin. “He is one of the strongest partners I could have asked for. He not only brings significant sales, marketing, as well as new product and business development expertise to the company, but also a great track record of successfully developing, managing and growing past businesses. I am confident that he will drive this company’s growth going forward.”

“Partnering with Steve and joining the team at Fort International reinforces my commitment to distributing exciting, cost-sensitive, and innovative products to the Canadian market,” said Plotnick. “Fort International is clearly committed to providing the highest quality customer service and distribution to the retail, commercial and industrial community in North America. This unparalleled commitment and dedication inspired me to become a part of this creative, incredible and successful company.”

Both executives have been working together for some time on different investment projects and recently came to this exciting business partnership.

Founded in 1980, Fort International is a Canadian owned and operated Montreal, Quebec based supplier of brand name and private label products. Fort International imports, exports, manufactures, markets and builds strong brands which are distributed to the retail, wholesale and industrial segments of the North American and overseas markets. Fort International provides many different product categories from their three exciting and unique divisions within the company. The Via-Chem, Absorbtex and APCO divisions each specializes in providing the highest quality products at the most competitive price.

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