MONTREAL – Fort International has signed a licensing agreement with TEN: The Enthusiast Network, for the use of its nationally recognized MOTOR TREND brand. The licensing agreement will allow Fort International to manufacture and sell MOTOR TREND branded chamois, cleaning cloths, wash mitts, vehicle cleaning, wash & wax and wash bucket kits; and automotive/garage/workshop adhesives, hooks, tool storage bars and clips.
The MOTOR TREND brand has been a recognized leader in the automotive industry for over 60 years. MOTOR TREND has been delivering premium content, in-depth analysis, and culturally relevant material since 1949. « We are extremely excited to be the licensing partner for MOTOR TREND branded products. We look forward to working closely with the team at TEN on their MOTOR TREND license, as we see amazing opportunities for our licensing categories in the North American market.” said Fort International Chief Executive Officer, Michael Plotnick. « There is a demand in the market for quality automotive products with a brand name that people know and trust. We believe this is a perfect synergy between our two companies. I am confident that this will be a very successful program. »
« We are thrilled about our new partnership with Fort International, as they are as enthusiastic about the automotive industry as we are and Fort has a very strong presence in both Canada and the United States. » said Scott Bailey, President of TEN Automotive. « Fort International’s broad customer base will allow the MOTOR TREND brand to reach all areas of the marketplace. Together with Fort’s management team and driven sales force, they will be able to deliver the products our audience wants to buy and showcase MOTOR TREND to new potential enthusiasts. »
This licensing partnership is effective immediately and interested retailers can now contact Mr. Josh Applebaum , Executive Vice President, Fort International at [email protected].
About Fort International
Founded in 1980, Fort International is a Canadian owned and operated Montreal, Quebec, based supplier of brand name and private label products.
Fort International imports, exports, manufactures, markets and builds strong brands which are distributed to the retail, wholesale and industrial segments of the North American and overseas markets. Fort International provides many different product categories from three exciting and unique divisions within the company; Via-Chem, Absorbtex and APCO divisions each specializes in providing the highest quality products at the most competitive price. For more information visit www.fort-international.com
About MOTOR TREND
MOTOR TREND, a media brand of TEN: The Enthusiast Network, was founded in 1949 and is internationally recognized as a leading brand in the automotive category. The MOTOR TREND brand is comprised of MOTOR TREND
Magazine; the award-winning website MOTORTREND.com; MOTOR TREND Auto Shows; MOTOR TREND en Español; MOTOR TREND India; ,MOTOR TREND Canada, MOTOR TREND On Demand subscription video network; and the renowned MOTOR TREND Car of the Year, SUV of the Year, Truck of the Year, and Best Driver’s Car awards programs.
About TEN: The Enthusiast Network
TEN: The Enthusiast Network is the world’s premier network of enthusiast brands, including MOTOR TREND, AUTOMOBILE, HOT ROD, SURFER, TRANSWORLD SKATEBOARDING, and GRINDTV. With more than 50 publications, 60 websites, 50 events, 1,000 branded products, the world’s largest automotive SVOD channel, and the world’s largest action/adventure sports media platform, TEN inspires enthusiasts to pursue their passions. For more information, visit enthusiastnetwork.com